From 1967 to 1980 he designs a series of analog source which is the most important part of his research. Al Centro Cassina moved in search of the design processes of artistic practice and involves architects in the creation of products myths of Italian design. Coordinate the development of plans for the New Domestic Landscape exhibition at the MoMA in New York (1972). Performs research trips to India, United States, Japan (1970-1973). Promotes experimental initiatives like Popeye for the edition of avant-garde models, as Environmedia for the use of interactive media in the practice of the project (1973). In 1980 he set up the Centre Design and Communication working for Cassina, Marcatrè, De Padova, Venini (1980-1992).